In 2022, at the height of Rocket's profitability, the company expanded its offerings with new business areas such as Rocket Auto and Rocket Solar. I led the B2C marketing launch for Rocket Solar, collaborating with third-party installers to target Rocket Mortgage clients. Our marketing efforts included email nurture campaigns, banner ads, and landing pages integrated with service communications. These initiatives were successful, surpassing our lead generation KPIs and conversion rates. However, we encountered installation challenges and discovered that the long-term viability of the solar business was questionable. As mortgage rates increased, the resale value of homes with solar panels declined, making the solar venture unprofitable.
