Mortgage renewals (and higher rates) are a big concern in Canada. In 2024, Rocket Mortgage launched a campaign centered around empathy and finding the best rate for homeowners. Working with a team of writers, designers, strategists and producers, I wrote scripts for broadcast and radio, digital ads through Meta and Google Demand Gen, landing pages and supporting copy for Rocket’s social channels. The result was a breakthrough in the Canadian market, with a 32% increase in leads and 12% uptick in conversions on behalf of Rocket and our broker partners.
