Rocket Mortgage’s “Dream House” campaign, produced by Highdive in Chicago, premiered during Super Bowl LVI in 2022. As the lead in-house writer, I worked with Rocket’s talented media house team as we produced 100+ cutdowns and gifs for a 4-month run on Twitter, Instagram, Facebook and TikTok. I also wrote social posts on behalf of Anna Kendrick, a multi-media campaign leading up to the debut and all digital media that capitalized on the momentum after the spot aired. The campaign established Rocket Mortgage and Rocket Homes as a one-stop shop for home buyers and generated 3,000 leads in four months.
