Rocket Mortgage’s “Dream House” campaign, produced by Highdive in Chicago, premiered during Super Bowl LVI in 2022. As the lead in-house writer, I teamed up with Highdive to write the script and developed all supporting assets: social posts on behalf of Anna Kendrick, a multi-media campaign leading up to the debut, landing pages and listings for the Dream House and Castle Grayskull, and all digital media that capitalized on the momentum after the spot aired. Our efforts elevated the spot to #1 on Ad Meter and established Rocket Mortgage and Rocket Homes as a one-stop shop for home buyers, generating 3,000 leads in four months.
