The “Stronger Together” campaign featured real partner brokers paired with Quicken Loans account executives. This 360 campaign consisted of video, print, digital and social, highlighting brokers in engaging, non-mortgage related situations to demonstrate our unique chemistry with brokers and real estate agents. This was my first campaign on the Quicken Loans (soon to be Rocket Mortgage) brand team, which allowed me to brainstorm concepts, write scripts and see our vision come to life over a 6-month sprint on the production side. We also integrated the campaign into trade show materials, landing pages and internal events.
