Sponsorships are a foundational component of Rocket’s top-of-funnel lead gen. From partnering with the NFL and PGA to college football and the Kentucky Derby, our brand team has produced a wide range of campaigns over the last 10 years. I’ve had the opportunity to concept, script, and handle the bulk of messaging on several of these campaigns while working on the brand and sponsorship team.
2024 NFL Draft | For two months leading up to the draft, I brainstormed with a team of writers, designers, strategists, and media specialists to develop concepts for Rocket Mortgage’s presence at the event. My idea to build a house in the center of the action made it to the finish line. I consulted on furnishings for our humble home on Dream Drive in Campus Martius and wrote supporting copy for the Dreammates campaign.
2024 Rocket Mortgage Classic | As one of three writers working on RMC messaging and fan experiences, I wrote scripts, social posts, and signage while working with Rocket’s brand and sponsorship team. The sixth year of the Classic proved to be a strong return to form on the lead gen front, with a 6% boost in attendance and a 12% increase in leads year over year.
2022 Super Bowl Squares | Super Bowl Squares is a staple of Rocket’s Q1 marketing strategy. For the 2022 edition, I worked on scriptwriting, a wide array of social assets, and email campaigns that helped Rocket Mortgage rack up over 1,200 leads on the Squares landing page alone.
One of my first opportunities to work with the sponsorship team came in 2019 when Rocket partnered with the Kentucky Derby and Mike Tirico. Collaborating with designers and animators, we produced the core concept and the look and feel of the campaign that produced over 1,000 leads before and after the Derby.